Sec. 24-72
Extracted standards
3 individual requirements pulled out of this section’s prose, each with the sentence it came from.
Signage
- Backlit sign community character lighting criteria
As determined by the director of planning, the area of the sign that is lit shall be less than the overall size of the sign. The lighting used shall be of a subdued nature and shall not dominate the streetscape.
- Backlit sign community character materials criteria
As determined by the director of planning, the materials, colors, and construction shall complement the character of surrounding development and shall be in keeping with the historic and/or rural ambience of the county and Williamsburg.
- Backlit sign community character scale criteria
As determined by the director of planning, the scale of the sign and proportion of lettering, characters, and figures shall be of a scale, size, and character in keeping with the historic and/or rural ambience of the county and Williamsburg.
From the ordinance
In reviewing applications for signs containing back-lit or channeled lettered signs within community character areas and along community character corridors, the following criteria shall be used by the director of planning in deciding whether to approve the application. (a) Scale and proportion. As determined by the director of planning, the scale of the sign and proportion of lettering, characters, and figures shall be of a scale, size, and character in keeping with the historic and/or rural ambience of the county and Williamsburg. (b) Materials, colors, and construction. As determined by the director of planning, the materials, colors, and construction shall complement the character of surrounding development and shall be in keeping with the historic and/or rural ambience of the county and Williamsburg. (c) Intensity and quantity of lighting. As determined by the director of planning, the area of the sign that is lit shall be less than the overall size of the sign. The lighting used shall be of a subdued nature and shall not dominate the streetscape.