Sec. 24-71

Signage

• Building face sign additional rear/side condition

  When the same building faces onto a public right-of-way or parking lot on the rear or side of the building, an additional sign may be erected at the public entrance on that side.

• Building face sign additional rear/side maximum area60 sqftsq ftSquare feet. An acre is 43,560 sq ft; a typical suburban lot is 7,000–10,000.

  The area devoted to such sign(s) shall not exceed one square foot of sign area for each linear foot of the building's side upon which the sign is placed or 60 square feet, whichever is smaller.

• Building face sign additional rear/side mounting

  Such sign must be mounted flat against the building.

• Building face sign area formula

  The area devoted to such signs shall not exceed one square foot of sign area for each linear foot of the building's or unit's front façade or 60 square feet, whichever is smaller.

• Building face sign enclosed mall condition

  If there are individual stores located within an enclosed shopping mall and the stores are not directly accessible from the outside, each of the interior stores shall be allowed to display one exterior wall sign in accordance with the following regulations

• Building face sign enclosed mall maximum area60 sqftsq ftSquare feet. An acre is 43,560 sq ft; a typical suburban lot is 7,000–10,000.

  The area devoted to such signs shall not exceed one square foot of sign area for each linear foot of the unit's front façade or 60 square feet, whichever is smaller.

• Building face sign enclosed mall mounting

  The sign shall be mounted flat against the building at one of the mall's public entrances.

• Building face sign exception community character prohibition150 ft

  No exceptions will be granted for signs located within 150 feet of the road right-of-way of roads designated as community character corridors.

• Building face sign exception criteria

  In reviewing an exception request, the following criteria shall be considered in deciding whether to approve the request. (1) Scale and proportion. The size and scale of the sign and proportion of lettering, characters, and figures shall complement the design, scale, size, and materials of the building as well as the distance of the building from adjacent public rights-of-way. The scale of the sign in proportion to the building should be balanced so that the sign is not the dominant visual feature of the structure, with additional size aimed primarily at making the use identifiable from an adjoining public road. In no case shall the size of the sign exceed ten percent of the building's wall surface upon which the sign is placed. (2) Materials, lighting, colors, and construction. The materials, lighting, and colors of the sign shall not negatively impact adjacent properties or adjacent public roads. (3) No exceptions will be granted for signs located within 150 feet of the road right-of-way of roads designated as community character corridors.

• Building face sign exception for large building

  If the footprint of a building for an individual use exceeds 40,000 square feet on property zoned M-1, M-2, PUD-C, or RT, the applicant may request an exception from the planning director to allow the building face sign(s) to exceed 60 square feet.

• Building face sign exception maximum percent of wall10 pct

  In no case shall the size of the sign exceed ten percent of the building's wall surface upon which the sign is placed.

• Building face sign glare prohibition

  Signs shall cast no glare upon any adjacent property or public or private right-of-way.

• Building face sign lighting community character requirements

  Illuminated signs within community character areas and along community character corridors, as defined, shall be composed of: a. Back-lit or channeled lettered sign as approved by the planning director in accordance with the criteria outlined in section 24-72. An applicant may appeal the decision of the planning director to the DRC. The appeal shall be in writing and shall document the reasons and justifications for such request. The DRC shall approve, deny, or conditionally approve the applicant's exception request based on the review criteria outlined in section 24-72; or b. Externally illuminated in such a way that bulbs, lenses, or globes shall not be visible from the right-of-way.

• Building face sign internally illuminated prohibitedProhibitedNot allowed in the district at all, short of rezoning or a variance. in community character150 ft

  Internally illuminated signs shall be prohibited when such signs are visible from and located within 150 feet of the existing or proposed rights-of-way of primary and secondary roads within a community character corridor or area as identified on the James City County Comprehensive Plan Land Use Map.

• Building face sign maximum area60 sqftsq ftSquare feet. An acre is 43,560 sq ft; a typical suburban lot is 7,000–10,000.

  The area devoted to such signs shall not exceed one square foot of sign area for each linear foot of the building's or unit's front façade or 60 square feet, whichever is smaller.

• Building face sign mounting

  Such signs shall be mounted flat against the building on the side measured above.

• Building face sign placement

  The building face sign(s) shall be placed on the front façade of the building, except in cases outlined below in subsections (d) and (g).

• Building face sign side facing road condition

  A building face sign, which is typically placed above the building's main public entrance, may be located on the side of the building that faces the public road right-of-way or parking lot. This provision applies only if the side of the building facing the public road right-of-way or parking lot has no public entrance. No additional building face signs beyond the maximum number permitted by section 24-71 is permitted.

• Building face sign side facing road maximum area60 sqftsq ftSquare feet. An acre is 43,560 sq ft; a typical suburban lot is 7,000–10,000.

  The area devoted to such sign(s) shall not exceed one square foot of sign area for each linear foot of the building's side upon which the sign is placed or 60 square feet, whichever is smaller.

• Building face sign side facing road mounting

  Such sign must be mounted flat against the building.

• Building face sign store-within-store maximum area

  The size of these individual sign(s) shall not exceed one square foot of sign area for each linear foot of the retail department's interior façade or 75 percent of the size of the main building face sign, whichever is smaller.

• Building face sign store-within-store maximum number4 signs

  If the footprint of an individual store exceeds 40,000 square feet in size and contains a store within a store (e.g., bakery, restaurant, pharmacy, etc.), up to four additional building face signs, in addition to the main sign, may be permitted.

• Building face sign store-within-store maximum percent of main75 pct

  The size of these individual sign(s) shall not exceed one square foot of sign area for each linear foot of the retail department's interior façade or 75 percent of the size of the main building face sign, whichever is smaller.