Sec. 24.1-709

Signage

• Sign area and heightMaximum heightThe tallest a building may be, given in feet, in storeys, or both — whichever binds first. increases allowed by special use permitConditional useAllowed only after a discretionary approval — usually a public hearing and a board vote.

  increases in sign area and sign height when unusual topography, vegetation, parcel shape, or the distance from the road right-of-way would impose substantial hardship by making a sign otherwise permitted by the terms of this chapter ineffective and unreadable from vehicles on adjoining (i.e., abutting) roadways;

• Increase in number of signs allowed by special use permitConditional useAllowed only after a discretionary approval — usually a public hearing and a board vote. for large shopping centers

  an increase in the number of allowable signs in the case of shopping centers or other large commercial uses having more than 100,000 square feet of retail floor area, and having in excess of 1,000 feet of frontage and more than one entrance drive on the same street frontage, when it is determined that distance, topography, or other factors prevent adequate and timely recognition by motorists of the available entrance points to such shopping center or commercial use.