Section 8.11

Signage

• Art display volume factor50 pct

  The volume of an Art Display, which is a sign with three-dimensional, spherical, free-form, sculptural or other nonplanar areas, is determined by calculating the volume of the smallest cube that will encompass the sign structure and multiplying the result by 50%.

• Freestanding sign area back-to-back

  Where lettering appears back-to-back (i.e., on opposite sides of a sign), only 1 display face is counted in the sign area.

• Irregular sign area rule

  The area of an irregular shaped sign is determined by the 'rule of 8' meaning the area of the sign is determined by the area of the shape created by outlining the sign with a maximum of 8 connecting lines. The area is the area of two rectangles formed by 8 connecting lines.

• Sign area measurement

  The sign area is within a continuous perimeter enclosing the limits of a sign. The sign area includes any frame or other material or color that forms an integral part of the display or is used to differentiate the sign from the sign background against which it is placed. Sign area excludes the structural supports or uprights on which the sign is placed.

• Sign heightMaximum heightThe tallest a building may be, given in feet, in storeys, or both — whichever binds first. measurement

  The height of a sign, Mural, or Art Display is computed as the linear measurement from the base of the sign at normal grade to the top of the highest attached component of the sign, Mural, or Art Display. If the land is uneven at the base of the sign or Art Display the elevation at the halfway point (middle) of the sign or Art Display at the base must be used. Normal grade is the lower of: a. The existing grade prior to construction; or b. The newly established grade after construction, exclusive of any filling, berming, mounding, or excavating for the purpose of locating the sign or Art Display.